Domain Name Trend”ing”

Domain Names are like most any other business area – trends occur and many downright explode. Most blow over quickly, but a few will make it for the long haul.

Domain Name Trending

Tebowing is a good example of this from the NFL quarterback, Tim Tebow. From a simple gesture to a craze where people are posting pictures of themselves from around the world “Tebowing” on a domain started by a Denver fan. I don’t know how much money he makes off the site, but in a second you’ll see why some small portion of trends succeed and some don’t. A great example of this from recent domains is 3D domains – it would be interesting to see how many 3D domains were registered over the last year or two…

So basically for this word trend”ing” they just took a name, added “ing”, associated it to an action by the person and turned the word into a verb. Simple enough, but it has developed into a highly visible mainstream trend of sorts.

After the superbowl, I heard someone on ESPN or the radio say something about Brady choking and then just sitting on the field just “Bradying”. They mentioned you could see a picture at Bradying.com.

Someone had already bought Bradying.com and put a site up… I assumed it would be a Pats hater site and maybe that would be how they made money… But it is just a simple site with some ads and not much else. Personally I think they could make more money on the domain if they’d put up some slam articles on Brady or anti-fan site or whatever with ads for stuff like those fathead wall posters of Eli, Brady, Tebow, Brees or Cam Newton. Anyway, at least they did something.

If you take a look at the two sites you’ll see they were both based off Tumblr, but a lot more work went into Tebowing and since that is a trend that has taken on a persona of its own I think it will continue and at the very least they guy will make some money on it. Bradying not so much. I actually like the Bradying logo and slogan – clever and decent graphics, but unless they do something more with it that will be a low income site. I highlighted some of the better parts of the sites and you can see there was much more thought and time put into developing and maintaining Tebowing.com.

The most interesting part was a Whois lookup… they actually bought the Bradying domain only 3 days after the Tebowing.com domain was registered. I looked at several other domain names with NFL Quarterback + “ing” and they were all taken Flaccoing, Breesing, Newtoning, Manning(I didn’t look for this for obvious reasons or Manninging because one guy’s site had Eliing and Peytoning) – not interested in buying them, just got my curiosity up. All were registered, some by the same person and of course some of the common names or names that made sense with an ing were registered long ago. One person had registered several and had even gone as far as putting simple wordpress sites on there letting people know they were for sale. I doubt they’ll sell, but maybe some end user who loves an NFL team quarterback might want them. Who knows, but it is interesting that almost all of them were registered within a day of one another.

Another example of this is a recent article about Jeremy Lin – the NBA guard making a big splash in his first few games.

The article references Tebowing and that they are just waiting for Jeremy to come up with a signature move or pose to call Linning. Getting that domain may be harder for someone since BuyDomains.com owns it and it has been registered since 2004. The alternate spelling to that is Lining which has been registered and used forever – why? Because there are more than a couple Li Ning’s in the world…

As far as trends go, usually only the first one in who starts the trend and a few who work hard at establishing a brand will ever see any benefit. A few 3d domains will survive, Tebowing will survive, but that is all. If you can get in early and recognize trends before they go mainstream you have a chance to make money on the domains related to them especially for product domains directly related to the trend (3dtv, 3dglasses, 3dcamera…), but don’t waste your money if you are in even a day or two late… too bad I didn’t think about Domain”ing” before Francois… wonder if Domaining”ing” is available? (it is… don’t buy it…)