New Domain Extension ad

This will be a short entry because I just saw an ad for a new site selling domains registrations. It will probably be my first, and only, post on the .XXX extension…

Register a Domain Name

As many of you know, a new domain extension was recently approved and went live. .XXX is supposed to be for the adult industry even though we know it lives on all extensions. (Whitehouse dot com anyone?)

I saw a few minutes of TV last night while I was baking some biscotti – yes I like biscotti even though I don’t drink coffee unless it is cold. I gave my wife a Keurig last year and it is pretty sweet with some nice options on coffee flavors plus an iced coffee option I like a lot. Anyway, back to the point…

An ad came on that just seemed stupid from the beginning and it really was, but it was a spoofish type ad for a registrar to register new domain names.

Protect your Business Domain Name

Their main message was to protect your business domain name by registering other extensions and in this case it was specifically for .XXX.

I don’t plan on registering any because that isn’t my business, but some of the domain name industry leaders like Frank are all over this one. If you want to know more take a look at Elliot’s domain investment post.

On a side note, since Frank is investing so heavily maybe I’m making a mistake not getting into this extension, but I have so many other things I want/need to do first I just can’t – I will try on the next major extension though, but there probably aren’t going to be many more of this scale again.

Still seems like an odd way to sell an extension. I’ve seen other extensions advertised before, but never in a “protective registration” context.

The video for registering a domain

Note that if you are easily offended or don’t like stereotypes being spoofed you’ll really hate this commercial. It has stereotypical porn stars, goofy white guy, and a black gang all being taken to the extreme of their persona which makes it goofy, but funny.

Without further ado, here is the video unless it gets pulled from the original source on

Update —- I just looked at the site and it has several videos and not surprisingly, several associated registrars such as GoDaddy, Moniker, and Network Solutions… Even more stereotypes in the other videos, but I remembered their name and their product which is more than I can say for most advertising.

Check out the Buy dot triple x if you want to see them.