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by on October 1, 2014 Leave a Comment

Interesting Domain Name of the Day 10-1-2014

Domain Name of the Day

Today’s first interesting domain name is:

Indeed.com

Brandable Domain Name for Job site

Brandable Domain Name

I had the TV on while I was cooking last night… or opening up the takeout, however you want to say it and I noticed this ad for a job site called Indeed.com.

Jobs/employment/recruitment type sites have always been popular on the internet and you used to see a lot of them advertising like crazy all over the place back when the bubble was in full swing and everyone was trying to get their site attention and job placement ads.

Over time those sites consolidated or went out of business, but it is still a huge market for domain names, city names, location specific or niche job specific sites so I was surprised to see Indeed.com advertising on primetime tv with a brandable domain.  In my recent discussion on brandables for domain names I focus more on the positives associated to them, but this warrants a bit more discussion.

Single Word Brandable DomainI see where they are going with Indeed because it is a simple search interface that you could easily glance at and mistake for Google’s interface. Clean and simple which I like.

There are two main points I want to [Read more…]

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by on September 29, 2014 1 Comment

Interesting Domain Name of the Day 09-29-14

Domain Name of the Day

Today’s first interesting domain name is:

Woot.com

4L Domain Name

4L Domain Names

I recently moved and I got some boxes from friends and one of those boxes is this picture and corresponding Domain Name.  IMO it is a very cool domain for a lot more reasons than the product domain discussion.

You may have heard of Woot.com.  They’ve been around on the internet selling stuff since 2004.  Were you even using the internet to buy stuff in 2004?  Probably not.

Woot has an interesting background with a cool business model you can check out on their wikipedia entry – it really is interesting if you have a few minutes to check it out.

Let’s get right to the point with this great domain.

Sometimes you can’t tell if a domain is great or not when you first see it… not in this case because it is excellent in so many ways.

Brandable Domains

This is one of the first type of domains people end up buying for investment.  Brandable domains such as Amazon or Google are perfect examples. Brandables might be words used in a different context or they may just be made up words. Most people can’t afford short one word .com’s so they run across made up words that sound cool to them.

Be very careful buying the made up version of brandables.  Trust me, they are VERY hard to sell and you will very likely never sell them.

In Woot’s case, the word had been around especially on the internet in gaming and used in forums extensively before it became their brand.

It is used as a term of excitement or happiness and is popular with gamers and long time internet users… exactly the type of people who buy stuff online early on the internet.

In addition to the positive connotations of the word, it is short.  4 Letter words, on the internet at least, are [Read more…]

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by on September 27, 2014 1 Comment

Interesting Domain Name of the Day 09-27-14

Domain Name of the Day

Today’s first interesting domain name is:

SafetyGloves.com

Exact Match Domains

Exact Match domain

Ok, so SafetyGloves isn’t as cool as yesterday’s interesting domain name, but for the people selling Safety Gloves it couldn’t be any better.

Why should you care about this if you are a domainer or website creator using domains? Easy.

Exact Match Domains

This is one of the first terms most people in domains learn – exact match domains or EMD’s.

The exact match comes from how people browse the internet.

You have some people who type into the url exactly what they are looking for and if you are looking for Safety Gloves you would hit this site first.

Most people will use a search engine like google, but they will search for the exact term “safety gloves” and even though Google has put less emphasis on their rankings search results for EMD’s, it still plays an important factor.

You might say the site and domain… Fit like a glove.  Pardon the pun, it made me smile when I thought about it so I had to include it. :)Exact Match Domain in Advertising

Most people will never [Read more…]

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by on September 26, 2014 1 Comment

Interesting Domain Name of the Day 09-26-14

Today I thought I would start a new series called IDN.

So what is an IDN?

Well, if you are native non-English speaking or are a domain investor you might know that “IDN” is usually referred to in the context of Internationalized Domain Names. Basically web addresses with non-standard ASCII keyboard characters for us English only web surfers.

It really doesn’t matter, because my IDN’s are “Interesting Domain Names” of the day.

My site, my rules.

These names will be one of two types:

  1. Names that I see on TV, adverts on roadways/vehicles/tv/radio, or on actual businesses.
  2. Names that I see for sale or on the drop lists or sales lists I receive

They will usually be good which is why I noticed them, but occasionally I will notice one because it is horrendously bad.  I will try to offer commentary on why they are good or bad just to get them out of my head and start consolidating notes on why Domain Names are good or not – thus why they have value.

Domain Name of the Day

Today’s first interesting domain name is:

Interesting Domain Name Enterprise.com

Interesting Domain Name: Enterprise.com

Enterprise.com

Most everyone in the U.S. will recognize Enterprise as the company who rents cars with a unique twist – “We’ll pick you up!”

We use Enterprise for our corporate car rentals and I saw this Commercial Truck rental sporting the same brand.

Domain Name Pros:

  • Aside from being the exact match for their corporate brand, the word Enterprise sparks all kinds of positive connotations in English.
    • it means a company in one definition
    • it means a project in another definition
    • and another it means taking action in difficult projects
  • It is a common one word dictionary domain name. Huge plus.
  • 10 letters – not bad
  • Fairly easy to spell
  • Very common

[Read more…]

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