I’ve been working out how to ramp up content on some sites, but don’t want to farm much due to the lack of quality I’ve seen where I’d have to rewrite most of the content which defeats the purpose. Since I know I can’t do it all, I was pleasantly surprised to see a really nice article over on GigaOM.com regarding content and SEO.
They basically take the path of Wikipedia or any of the old school Q/A sites. This seems like a novel approach, but when people are truly interested in a topic they will volunteer their opinions and input freely. They will also take more pride in what they write and give excellent content!
That is the same effect you see in great forums where you have passionate people who love the topic – think cameras, sports like college football, apple products, etc. People spend hours and hours surfing, commenting and posting new content all on their own time!
The more recent technical development and evolution of Forums is an expansion of what were thought of as communities at one time – I’m talking about Facebook! You can’t get a more engaged, dynamic, content creation machine than a few hundred million people banging around a site every day!
Now if I can figure out how to transfer this concept on a smaller scale to find and persuade people to contribute content to things I’m interested in it will solve all my problems!
Take a look at the post – nothing groundbreaking, but it sure got some thoughts cooking about how to engage people and get them to participate in a site!