Domain Name of the Day

Today’s first interesting domain name is:

Woot.com

4L Domain Names

I recently moved and I got some boxes from friends and one of those boxes is this picture and corresponding Domain Name.  IMO it is a very cool domain for a lot more reasons than the product domain discussion.

You may have heard of Woot.com.  They’ve been around on the internet selling stuff since 2004.  Were you even using the internet to buy stuff in 2004?  Probably not.

Woot has an interesting background with a cool business model you can check out on their wikipedia entry – it really is interesting if you have a few minutes to check it out.

Let’s get right to the point with this great domain.

Sometimes you can’t tell if a domain is great or not when you first see it… not in this case because it is excellent in so many ways.

Brandable Domains

This is one of the first type of domains people end up buying for investment.  Brandable domains such as Amazon or Google are perfect examples. Brandables might be words used in a different context or they may just be made up words. Most people can’t afford short one word .com’s so they run across made up words that sound cool to them.

Be very careful buying the made up version of brandables.  Trust me, they are VERY hard to sell and you will very likely never sell them.

In Woot’s case, the word had been around especially on the internet in gaming and used in forums extensively before it became their brand.

It is used as a term of excitement or happiness and is popular with gamers and long time internet users… exactly the type of people who buy stuff online early on the internet.

In addition to the positive connotations of the word, it is short.  4 Letter words, on the internet at least, are [Read more…]